Campaign analytics provides Powell Governance administrators valuable insights into the performance of their campaigns, offering detailed data on various aspects of the campaign's execution. From tracking user engagement to monitoring completion rates, these analytics allow for a comprehensive view of how campaigns are performing and where improvements can be made. By leveraging these insights, administrators can optimize future campaigns for better results and more effective user engagement.

Access

Campaign analytics is accessible from two different places in Powell Governance administration :

• From the list of campaigns in the table:
  
• From the campaign edition itself:
  

Analytics details

In the page, administrators have access to various information related to the campaign. Note that if the campaign has not started yet, the page is still accessible but the data will be empty.

Overview

In this section the following information are visible :

• Total workspaces impacted: The number of workspaces that have been impacted by the campaign. Note that workspaces that are not anymore in the associated report are included in this KPI.
• Click rate on campaign detail: The percentage of notifications where a owner have clicked on the campaign detail. This data will be empty if no notifications are set in the campaign.
• Average response time: The delay between the notification and the action taken by a owner of the workspaces. This data will be empty if no notifications are set in the campaign.

Notifications

In this section the following information are visible :

• Total notification sent: The number of notifications sent within the campaign. It includes the addition of the notifications of all the campaign steps. This data will be empty if no notifications are set in the campaign.
• Open rate for teams messages: The share of teams messages that have been opened by workspace owners.
• Open rate for emails: The share of emails that have been opened by workspace owners.

Top users

This section will list the workspace owners that have done the most actions on your environment from Powell Governance campaigns.

Past actions

The table displayed lists all the past actions that have been done related to the campaign.

You can see:

• The workspace name
• The type of action done
• The user that have done the action or if it has been taken by the campaign itself
• The date of the action