When measuring the success of an intranet, looking at the total, all-time page views can be misleading. A page created three years ago might have 10,000 lifetime views, but no one has read it in the last six months.
To give Internal Communications and HR teams a true picture of current engagement, Powell Advanced Analytics relies on two dynamic metrics: Active Views and Active Users.
📈 What are Active Views?
Active Views represent the total number of times a page has been loaded within a rolling 30-day window.
What it measures: Intensity and traffic volume.
How to interpret it: If a page has a high number of Active Views, it means it is currently "hot." Employees are actively clicking on it right now, and potentially returning to it multiple times (for example, a cafeteria menu or a highly debated news article).
🧑🤝🧑 What are Active Users?
Active Users represent the number of unique individuals who have visited that page within the same rolling 30-day window.
What it measures: Reach and audience penetration.
How to interpret it: This tells you exactly how much of your workforce has seen the message. If your company has 500 employees and a new CEO announcement has 450 Active Users, you know your message successfully reached 90% of your audience.
🚀 Why These Metrics Matter (The Business Value)
By moving away from static, lifetime data and focusing on this 30-day "Pulse," communicators can make better strategic decisions:
Filter Out Historical Noise: Easily distinguish between a legacy document that used to be popular and a page that is genuinely trending today.
Measure True Reach: A page might have 500 Active Views but only 50 Active Users. This means a small group of people is checking the page obsessively. Relying on Active Users gives you the real human impact.
Manage the Content Lifecycle: If a critical HR policy drops to zero Active Views and zero Active Users, it is a clear signal that the content is either buried in the navigation, no longer relevant, or needs to be archived to keep your search results clean.