As an enterprise, you can define links that will be promoted depending on the user's search: Manage enterprise bookmarks (needs tenant admin rights).
When a user does a search targeting one keyword, the associated bookmark will be displayed.
You can now use the new "Promoted search result" webpart in a search result page (linked to the global search box) or can be linked to a search box webpart
It can be found in our catalogue's Contextualization > Content search category.
Configuration of the component
Only one display exists today for the component but you can define the following options :
Maximum number of items to display: The total number of results that will be fetch
Item's number per row: The number of item that you want to display per line and depending on the device (mobile, tablet, desktop, large screen)
If you want to link this webpart to a search box in the page, you can find it in the configuration of the search box webpart, "Connect to" part (Search box documentation):