Getting Started with Powell Advanced Analytics

Welcome to Powell Advanced Analytics.

While standard intranet metrics tell you if a page was loaded, Advanced Analytics tells you how your workforce is truly engaging with your corporate communications.

Built specifically for Internal Communications, HR, and Intranet Managers, this premium module cuts through the noise of legacy data. It provides actionable, real-time insights to help you measure content momentum, understand employee sentiment, and proactively drive your digital workplace strategy.

✨ What’s Inside Advanced Analytics?

Advanced Analytics goes beyond standard Microsoft SharePoint views by introducing proprietary, human-centric metrics and dedicated dashboards. Choose a topic below to learn how to leverage these tools:

1. Discover Our Engagement Metrics Understand the custom indicators designed to give you a strategic edge.

• [Read the Guide] Powell Active content: Measure the current  active momentum of your content.

• [Read the Guide] Powell Sentiment: Move beyond the simple "Like" with a 5-point qualitative feedback scale.

2. Navigate Your Dashboards Learn how to read your data and identify trends across your intranet.

• [Read the Guide] Navigating the Advanced Analytics Dashboards

• [Read the Guide] Understanding the Traffic Tab

• [Read the Guide] Understanding the Contents Tab

• [Read the Guide] Understanding the Engagement Tab

• [Read the Guide] Understanding the Search & Navigation Tab

⚙️ Prerequisites & Technical Setup

Before Internal Comms and HR teams can access the dashboards, Powell Advanced Analytics requires a one-time technical configuration by your IT Administrator.

1. Activation & Core Settings Learn how to turn on the tracking engine and configure the base experience.

• [Read the Guide] Activating the Advanced Analytics Module

• [Read the Guide] Managing Advanced Analytics Settings

• [Read the Guide] Configuring Tracked Information & Filters

2. Security & Access Management Control who can view your metrics and where your data is stored.

• [Read the Guide] Managing Access & Permissions in Advanced Analytics

• [Read the Guide] Technical Setup: Configuring Azure App Insights (For custom data storage)

3. Data Processing & Privacy Understand our architecture and how we help you maintain compliance.

• [Read the Guide] Data Privacy, Retention Plan & User Consent

• [Read the Guide] Data Processing & Architecture

💡 Note: Advanced Analytics is a premium module. If you do not see these features in your Powell environment, please reach out to your Customer Success Manager to discuss activation.